Nero Cosmos

/ Brand Experience

 

“The unpredictability of artificial intelligence generates results influenced by technology and brain-constructed reality, breaking the viewer’s perception into a multitude of possibilities.”

Nero Cosmos, Artist

 

Nero Cosmos’ work focuses on ideas of perception and transformation through artificial intelligence. Interested in how consciousness changes in digital space and affects daily life, they use data collection, machine-learning techniques, and algorithms through Generative Adversarial Networks to create images in a constant state of metamorphosis. They create work that mediates between a real and an abstract world, seemingly creating threads of logical patterning in the midst of random and chance.

The new identity was an open and collaborative process. We worked closely with Nero Cosmos to develop an appropriate brand experience and after several collaborativea design sessions, we decided to pare down the design to give more space to art. The logo is simply designed in capital letters and we reduced all colors to black and white. For all typographic purposes, we used “IBM Plex Mono” font.

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